I am interested on the relationship between the product and the user. To me, an object is not only a functional servant but also a humble helper beside you; it has its own background, story and character. It should be the designer’s responsibility to make the object more alive to allow its user to build the emotional connection into it.
Creativity is not a privilege that belongs solely to the realm of designers, it is human nature. Through people’s curiosity and imagination, we could encourage people to have stronger emotional intimacy with the objects around them.